Arlington Heights, IL, USA. Chin augmentation grew faster in 2011 than breast augmentation, Botox® and liposuction combined, a trend driven by the baby booming internet.

The phenomenon affects all major demographic groups, sparked by an aging baby boomer population, video chat technology, and a desire for workplace success.


The chin and jawline are among the first areas to show signs of aging. Statistics from the American Society of Plastic Surgeons (ASPS) show that the chinplant procedure skyrocketed in both women and men, as well as in all patients over the age of 20, with the largest increase seen in patients age 40 or older. "People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery," said ASPS President Malcolm Z. Roth, MD.

Chin Augmentation 2011

●  Overall: 20,680 / +71%
●  Women: 10,087 / +66%
●  Men: 10,593 / +76%
●  20-29 years: 2,750 / +68%
●  30-39 years: 2,587 / +69%
●  40-54 years: 5,075 / +77%
●  55 and over: 8,459 / +70%

Other Procedures On The Rise

●  Lip augmentation: +49%
●  Cheek implant: +47%
●  Laser skin resurfacing: +9%
●  Soft tissue fillers: 7%
●  Facelift: +5%Factors like wanting a competitive advantage in the workforce also may lead people to consider a variety of cosmetic facial procedures. "We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference."

As a manager for a major software company, Lizette Stephens often finds herself face-to-face with people all over the world. And while she loves how technology keeps her in touch, she didn't always like how it made her look.

"I do a lot of video chats and I'm in a lot of photos and noticed that my double chin was very pronounced. It really, really bothered me. I wanted to do something about it to get a more profound profile and more definition in my chin area," said Stephens.

Stephens received a chin implant from Darrick Antell, MD, an ASPS Member Surgeon based in New York City. Dr. Antell, who has studied the profiles of many CEOs, said, "We know that CEOs tend to be tall, attractive, good-looking people. We now know that these people also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness."